I've been putting off buying pillows for such a long time for two reasons: They are expensive... They suck for how expensive they are. The only pillow I have been happy with is this gel memory foam one that I have. Last time I checked, the only similar one I could find was around sixty dollars. Is it worth it? Maybe, but I do not *need* more pillows. I was happy with my one pillow *and* saving sixty dollars. That was until I finally got a cute bed set. I've always wanted a bed set that matches with the vibe of my room, but always put it off because I only had one pillow. Either way, with the size of the set I wanted (Queen even though I have a full bed) my pillow was too small for the pillow cases. When I bought the set, I got the measurements of the pillows and searched them up online to buy two new pillows. I talked myself into it because of the duvet set and because my friends never have a pillow when they sleep over - kill two birds with one stone. I'm gonna be honest, when they got here I wasn't expecting to like them at all. One of the things I don't trust blind buying is pillows. This is mostly because whenever I go to a store and think 'Hey, maybe today I'll actually get a pillow.' I get disappointed. I swear, it's like every pillow has zero support. It should not say 'firm pillow' if when I touch it, the thing feels like it's full of air. That pillows 'firmness' is not holding the paw of my three pound Chihuahua, I promise you it's not going to hold my head. Point is, I had no hope for these besides aesthetic purposes. Well, let's just say I ate my words. Once you fluff them out, these pillows are so big and actually full of stuffing. Now, I'm not going to go out and say it has that same firmness as memory foam, but compared to any other pillow I've felt in store (especially considering the price) these are amazing. They filled out the pillow case just how I wanted, and honestly, I use them more than my memory foam pillow now. Also, don't know if this makes too much of a difference for anyone, but I have four piercings on each ear (Two helix and two lobe). Whenever I wasn't using my airport travel pillow to sleep, these pillows didn't put much pressure on them. My piercings are healed enough now that they don't hurt when I sleep on them, but before, it was really nice to actually sleep on a pillow.TLDR: I hate most pillows, but these are the exception. Very fluffy and comfortable.