High Quality Stuffing Our down and feather are selected strictly. With its high fluffiness and softness, our product can make users sleep better than before. Our pillows are filled with the highest quality feather and down which stays fluffy longer than most ordinary feather or down pillows in the market. Not all pillows are the same. This is why puredown's down pillow offers the best and widest array of pillow choices that would make you sleep like a baby. Package Down pillows are vacuum packed during delivery. Please allow 24 hours to recover its full loft. Please shake up your pillow for a few times to get it a full plump and perfect look. In addition, being sealed in plastic packaging sometimes causes the scent of these natural products to concentrate to a disagreeable level. At least 24 hours of airing can remove the odor.