Like many others who have posted reviews, I am a sheet snob. I have wasted so much money on sheets! So I rely on reviews and I appreciate it when people are honest. $36 for a set of king size sheets seemed too good to be true but I decided to try them out. The reviews were truthful. I couldn't agree more. They are incredibility soft and comfortable! They washed well too (equally as important.) The personal note included with my order was a nice touch and encouraged me to post a review. I'm happy to help other snobs out there. I am so excited to have found the right sheets. I do wish they came in more colors...March 2017: I had to update this. I still LOVE the feel of these sheets, but they are not all they are cracked up to be. The fitted sheet doesn't fit well; it seems a bit too short lengthwise and too wide from side to side so it's always loose and wrinkled. That bugs me. But, because I love their softness, I kept using them every once in a while. And, after about a dozen washings or so, they ripped when we were making the bed one day. We were NOT tugging too hard. It's a small tear so we have put them on again and now I notice that the other side is developing some small holes in it too. Guess it's time to give up and use them as drop cloths.